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Annie Grossman's avatar

Wow this is so excellent! Thank you for all you put here — so well put. I’m excited for future entries.

Tom's avatar

The political strategist Frank Luntz wrote that, "It's not what you say, it's what people hear." It's odd that a discipline so attuned conceptually to the interactive nature of social relations would have evolved to be relatively tone-deaf to this problem. "Behavior" may not be a bad word, but to a lot of people it FEELS bad, which epistemologically is about the same thing. We do love our precise verbiage, but to my knowledge nobody has ever checked, empirically, whether there are alternative ways to convey the same thing (including, potentially, some that smack of mentalism! gasp!) that might be as effective but better appreciated by "people out there." Instead we mostly keep insisting that precision is needed, in the process alienating a lot of potential converts.

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